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Sara Barrow
Community Relations Manager at Xcel Energy
Professional Background
Sara Barrow, MPA, is a highly accomplished public affairs professional with over two decades of experience spanning the corporate, philanthropic, and nonprofit sectors. Currently, Sara holds the position of Community Relations and Government Affairs liaison for the City of Minneapolis and Hennepin County, where she plays a vital role in bridging the gap between various stakeholders including elected officials, city staff, developers, and community organizations. Her expertise in public policy and community engagement has been instrumental in advancing impactful initiatives, particularly those addressing renewable energy goals and managing responses to crises such as the COVID-19 pandemic and social unrest, all while ensuring the seamless operation of day-to-day functions within her organization.
In addition to her current role, Sara serves as the External Affairs Manager, a position that requires her to closely collaborate with legislative and regulatory strategy teams. Her strategic mind and ability to develop and implement effective outreach strategies have significantly contributed to the attainment of her company's objectives. A testament to Sara's leadership is her past role at GREATER MSP, where she successfully managed a three-year, $15 million investment campaign, enabling the organization to fully fund its vital work and cultivate relationships with over 200 private and public sector investors, which is no small feat in the realm of economic development.
Sara’s extensive background is not limited to corporate entities; she has also made meaningful contributions within the nonprofit sector. Throughout her career, Sara has worked with various organizations to harmonize their communications and fundraising strategies. As a foundation executive, her responsibilities encompassed all facets of grant-making, program development, and evaluation, with a focus on making a positive difference in Minnesota and beyond. Additionally, her experience spans the public sector, where she has established robust communication channels and strategic partnerships at multiple levels of government.
Education and Achievements
Sara's educational background is as extensive and impressive as her professional career. She pursued her Master’s degree in Public Affairs from the esteemed Humphrey School of Public Affairs, equipping her with the knowledge and skills necessary to navigate the complex landscape of public policy. Additionally, Sara earned her Bachelor's degree from Skidmore College, where she developed a passion for community development and social change. Her academic foundation, combined with her practical experience, positions her as a well-rounded leader in public affairs and community relations.
Sara commenced her educational journey at The Blake School, where she graduated with a high school diploma, setting the stage for her continued pursuit of excellence in her academic and professional life.
Notable Achievements
Throughout her illustrious career, Sara Barrow has achieved numerous milestones that underscore her dedication and expertise in public affairs. Notably, her leadership of the GREATER MSP investment campaign not only secured crucial funding but also showcased her ability to mobilize diverse stakeholders towards a common goal. This achievement highlighted her prowess in strategic planning and investor relations which are essential skills in the realm of economic development.
Moreover, Sara’s ability to effectively manage the myriad issues arising from her role as a Community Relations and Government Affairs liaison is commendable. Her adept handling of communications during crises, particularly in response to the pandemic and civil unrest, emphasizes her capacity for crisis management and her unwavering commitment to community welfare.
Beyond her current responsibilities, Sara has contributed to various organizations through different roles, including her tenure as the Vice President of Development at the Minnesota Private College Fund and as the Director of Investor Relations at Greater MSP. She has also made her mark as a Program Officer at the Northwest Area Foundation and as the Director of Development and Communications at NorthPoint Health & Wellness Center. Each of these roles has further solidified her reputation as an innovator and a driving force behind community engagement initiatives.
Sara’s earlier experiences, such as her role as a Policy and Communications Consultant at the City of Minneapolis and her involvement as a Senior Project Consultant at the Minnesota Department of Finance, highlight her strong foundation in public policy and municipal governance. Additionally, her engagement with various boards and foundations, including her role as a Board Member at the Minnesota State Arts Board, reflects her dedication to supporting arts and culture in her community.
Lastly, Sara’s participation as a Public Policy Fellow at the Humphrey Institute and her efforts as a Team Member at the Office of Governor-Elect Ventura showcase her commitment to public service and her ability to collaborate with leaders across Minnesota’s political landscape.
Conclusion
In conclusion, Sara Barrow, MPA, embodies the values of dedication, professionalism, and community engagement. With a rich tapestry of experiences in public affairs, coupled with her educational background, she is an invaluable asset to the City of Minneapolis and the broader Hennepin County region. Her work exemplifies a commitment to fostering collaborative relationships and driving meaningful change, making her a prominent figure in the landscape of public affairs. As she continues to advance her career, her track record of success ensures that she will remain a pivotal influencer in her community for years to come.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.