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Sara Axling
Head of People Experience Marketing & Brand at Volvo Cars
Professional Background
Sara Axling is a dynamic professional in the field of Human Resource Management, with a strong focus on people experience and employer branding. With a career at Volvo Cars that spans several pivotal roles, Sara has significantly contributed to the development and implementation of strategies that enhance employee engagement and strengthen the company's brand as an employer of choice.
Currently serving as the Head of People Experience Marketing & Brand at Volvo Cars, Sara plays a crucial role in ensuring that the employee experience aligns with the company’s overarching goals and values. Her responsibilities encompass not only shaping people-focused marketing strategies but also fostering an inclusive and vibrant workplace culture. This position allows her to merge her expertise in human resources with marketing insights to elevate Volvo’s brand identity, making it attractive to prospective employees.
Before her current position, Sara held several key roles at Volvo Cars that highlight her aptitude for leadership and innovation in talent acquisition and employer branding. As a Senior Expert in Talent Acquisition & Employer Branding, Sara was instrumental in developing comprehensive recruitment strategies that not only attracted top talent but also reinforced Volvo's reputation as a forward-thinking and employee-centric organization. Her skills in utilizing data-driven insights and market trends allowed her to craft tailored recommendations to improve recruitment processes and branding initiatives.
Additionally, Sara served as a Transformation Manager, where she led significant projects that aimed to enhance organizational efficiency and employee satisfaction. Her experience in this role showcased her ability to navigate complex changes within the corporate environment while maintaining focus on the workforce's needs. Such initiatives are critical in today's rapidly evolving business landscape, where adaptability and innovation are essential for success.
Sara also previously held the position of Employer Brand Manager, where she laid the foundation for many of the employer branding strategies still in use today. Her keen understanding of both internal employee engagement and external brand perception allowed her to bridge the gap between organizational goals and employee aspirations, creating a cohesive employer brand that resonates with talent in the global market.
Education and Achievements
Sara Axling's educational background has equipped her with the knowledge and skills necessary to excel in human resource management and project management. She earned her Bachelor's degree in Human Resource Management from the University of Gothenburg, a prestigious institution known for its rigorous academic programs and focus on real-world applications. This degree provided her with a comprehensive understanding of HR principles, practices, and the strategic role of HR in organizations.
In addition to her degree, Sara studied Project Management at the University of Skövde. This specialized training allowed her to develop skills in leadership, risk management, and project execution, enabling her to effectively manage various transformations within Volvo Cars. Her combined educational experiences empower her to approach HR challenges with a strategic mindset and practical solutions.
Achievements
Throughout her career at Volvo Cars, Sara has achieved numerous milestones that reflect her expertise and commitment to enhancing the employee experience. Her initiatives have led to increased employee engagement, streamlined talent acquisition processes, and the execution of successful branding campaigns that resonate with a modern workforce. Sara’s influence extends beyond merely filling positions; she is dedicated to nurturing an environment where employees thrive and feel valued.
By leveraging her specialized knowledge in both human resources and marketing, Sara Axling positions herself as a thought leader in employer branding and talent management. Her contributions continue to shape Volvo Cars’ reputation and enhance its appeal to a diverse range of talent, making her an invaluable asset to the organization and the broader HR community.
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