Sara Alvarado

Sara Alvarado is a multifaceted individual with a diverse background and a strong commitment to racial justice and social equity. She is the Co-Founder of OWN IT: Building Black Wealth, an initiative designed to address and eliminate barriers to wealth and homeownership for Black families in the Greater Madison, Wisconsin area.12

Professional Background

Sara has over 25 years of experience in the real estate field. She co-owns Alvarado Real Estate Group with her husband, Carlos, who now leads the company.1 In addition to her work in real estate, Sara is an author, speaker, and teacher focused on racial justice issues.3

Literary Works

Sara has published several works, including:

• Her first memoir, "Dreaming In Spanish: An Unexpected Love Story in Puerto Vallarta" (2023)14
• "Racial Justice Toolkit for Real Estate Professionals" (2020)
• "A Guide for Change Agents" (2016)
• An essay in "I Didn't Know There Were Latinos In Wisconsin" (2014)1

Community Involvement

Sara is actively involved in various community organizations:

• Board member for Centro Hispano and All Things Alzheimer's
• Co-founder of Step Up Equity Matters
• Founder of Nuestro Mundo Community School and Badger Rock Middle School
• Former board member of Sustain Dane and the local Realtor Association1

Personal Background

Sara grew up in Madison, Wisconsin, with a diverse religious and cultural background. She identifies as a white woman, cisgender, able-bodied, and of Jewish heritage. She is married to a Mexican man, Carlos, and they have two bilingual/multicultural children. The family has strong ties to both Madison and Puerto Vallarta, Mexico.1

Sara's experiences and understanding of unearned privileges have shaped her commitment to social justice and challenging systems of oppression.1 Her approach to tackling difficult topics in life and business is characterized by authenticity, vulnerability, and a readiness for positive change.3