Sapna Maheshwari

Sapna Maheshwari is a prominent American journalist currently serving as a business reporter for The New York Times. Born in Mystic, Connecticut, she is of Indian descent and graduated from the University of North Carolina. Maheshwari has a robust background in journalism, having previously reported for BuzzFeed and Bloomberg Businessweek.

Career Highlights

• Current Role: Since August 2016, Maheshwari has been with The New York Times, where she initially covered advertising and later transitioned to retail and e-commerce. Recently, she shifted her focus to TikTok and emerging media.125

• Notable Achievements:

  • In 2015, she received a Front Page Award for her investigative reporting on Victoria's Secret's scheduling practices.
  • She also won the "Best in Business" award from the Society of American Business Editors and Writers for her work on JustFab and Fabletics.13

• Reporting Style: Maheshwari is known for her versatility in covering complex topics ranging from corporate culture to retail scandals. Her ability to blend investigative journalism with engaging storytelling has earned her recognition in the field.23

Personal Insights

Maheshwari describes herself as a "pun lover" and maintains an active presence on social media platforms like Twitter. She encourages tips and engagement from readers, reflecting her commitment to interactive journalism.67

Her work continues to explore the intersection of technology, media, and consumer culture, particularly as it relates to platforms like TikTok.45