Saoirse Cleary

Saoirse Cleary is a Creative Strategy Director at MG Empower, a marketing agency.35 She specializes in content, social influencer, and brand strategy.1

Career Background

Saoirse has a diverse background in the marketing and creative industries:

• Current Role: Creative Strategy Director at MG Empower
• Previous Experience: Worked in-house for beauty start-ups before returning to agency work2
• Expertise: Strategy, Influencer marketing, and Creator collaborations3

Education

Saoirse holds a 2:1 degree in American Studies.

Professional Insights

As a creative strategy expert, Saoirse has shared insights on various industry trends:

• She has contributed to projections for beauty trends in 2023, highlighting the importance of juxtapositions and micro trends in the beauty world.4
• Saoirse has also commented on cultural trends, such as the "Brat Girl" aesthetic for fall 2024, noting that it represents more than just a passing trend.5

Saoirse Cleary's LinkedIn profile (username: saoirse-cleary-54637013a) reflects her professional journey and expertise in the creative strategy and marketing fields.