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Santino Sladavic
Content & Production Strategy Consultant. Global Creative Connector. Executive Producer. Creative Team Builder. Closer.
Professional Background
Santino "Tino" Sladavic is an accomplished Content Production Strategist, Global Creative Connector, and Executive Producer, widely respected in the advertising and marketing realm. With over two decades of extensive experience, Tino has established a noteworthy career marked by his dedication to innovation and excellence in the commercial production industry. Having worked in various capacities, primarily as an Executive Producer and Business Development Lead, Tino has developed a robust skill set that encompasses live action, design, and VFX. His expert knowledge spans broadcast, digital, social media, and experiential campaigns, giving him a multifaceted understanding of content creation and distribution.
Tino's career in commercial production is characterized by the extraordinary opportunities he had to team up with some of the most talented creatives globally. With an impressive portfolio that includes collaborations with prominent brands, Tino has traveled internationally, enhancing his understanding of diverse markets and creative approaches. His ability to navigate the complex landscapes of the advertising world efficiently has made him a vital asset to every project he undertakes.
In late 2019, Tino embarked on a new adventure as an independent consultant, driven by a desire for fresh challenges and a new set of experiences. He founded his own consulting company, Brand Yew, geared towards empowering brands to maintain greater control over their creative content. Guided by core principles of collaboration, flexibility, and hustle, Brand Yew facilitates more meaningful partnerships between brand creatives and vendors, fostering long-term success for everyone involved in the creative process.
With a remarkable start, Brand Yew has partnered with an array of brands, boutique agencies, and production hybrids, establishing Tino as a go-to navigator within the ad world. His past connections within the design and animation communities continue to thrive, as they consistently seek his expertise and support.
To further enhance the creative landscape, in mid-2022, Tino launched a spinoff of Brand Yew, titled Friend YEW. This design-focused creative collective brings together directors, artists, and studios, allowing Tino to engage even more deeply with underrepresented design studios. As the figure responsible for US business development, Tino continues to build bridges within the industry to create equitable opportunities for all creatives.
Throughout his career, Tino has balanced his professional commitments with a fulfilling personal life. Married with four children, he masterfully navigates the demands of career and family. When not immersed in the world of creative production, Tino enjoys skateboarding, basketball, coaching baseball, and indulging in light-hearted fun – embodying a vibrant and exciting approach to life.
Education and Achievements
Tino Sladavic's academic background laid a strong foundation for his career in the creative industry. His educational journey includes:
- Bachelor of Arts (BA) in Spanish Language and Literature from California State University-Chico
- Bachelor of Arts (B.A.) in Arts, Entertainment, and Media Management from California State University-Chico
- Certificate of Higher Education in Spanish Language and Literature from Universidad de Sevilla
- Certificate of Higher Education in Spanish Language and Literature from Universidad del País Vasco/Euskal Herriko Unibertsitatea
This combination of studies equipped Tino with a unique skill set, as his degrees in Arts and Media Management provided him with insight into the mechanics of creative production, while his specialization in language and literature fostered a deep appreciation for storytelling and cultural nuances in advertising.
Notable Achievements
As a key figure within the creative production industry, Tino has made significant contributions that extend beyond his immediate roles. His tenure at several notable companies before founding Brand Yew is particularly impressive:
- Formerly Sr Executive Producer at Los York: Tino was instrumental in leading creative projects that resonated with audiences while pushing the boundaries of visual storytelling.
- Formerly Managing Director/Executive Producer/Partner at Not To Scale NY: Under his leadership, Not To Scale NY flourished, establishing itself as a formidable entity in the market.
- Formerly Executive Producer at Logan East, Shilo, and Blind: In each of these prominent roles, Tino played a pivotal part in creating award-winning campaigns that showcased artistic excellence and innovative approaches.
- Producer at [h] design, inc: This role helped Tino to solidify his understanding of the intricate details involved in design production.
Through these diverse experiences, Tino has refined his capabilities, enabling him to lead effectively while fostering collaboration among creative teams. His passion for producing compelling content and connecting creative professionals is evident in the lasting relationships he continues to cultivate throughout the industry.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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