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Santiago Conway
Owner, Conway and Partners, Bridger Conway
Santiago Felippelli Conway is a prominent figure in the branding and marketing industry, particularly in real estate.12 Here are key details about his background and career:
Education and Early Career
Santiago studied at St John's School in Argentina, where he met his future business partner Marcelo Bridger.1 He graduated from Philips School, a secondary Technical School in Argentina, in 1987 with the title of Electromechanical Technician.1 His first job was as a technical sketcher at the Philips factory and Lighting department.1
Professional Journey
- In 1989, Santiago began studying Industrial Design at the University of Buenos Aires while working at a print shop.1
- He gained experience in branding and advertising through internships at Grey Worldwide, Saatchi & Saatchi, and Leo Burnett.1
- In 1990, he co-founded D'Mode (now DMAG), a publishing company, with Marcelo Bridger.1
- A year later, he started BridgerConway, focusing on integrated branding and marketing services.1
Current Roles and Achievements
- Owner of Conway and Partners, also known as Conway+.12
- Executive Creative Director specializing in real estate marketing projects.1
- Has worked with major brands such as Starwood, Altria Group, Ritz Carlton, Pepsi, and Related Companies.1
- Known for his expertise in developing complex branding systems and brand platforms.1
Philosophy and Approach
Santiago is passionate about collaboration and knowledge sharing, emphasizing the development of young global creative teams.1 He personally oversees the selection and training of new talents, promoting strong ethical values within his agency.1
Santiago Felippelli Conway has established himself as a leader in the branding and marketing industry, with a particular focus on real estate, leveraging his diverse background and experience to create innovative branding strategies.