Sanne Wijbenga

Sanne Wijbenga is a seasoned professional in product design and innovation, currently serving as a Founding Member at FreeFlow Collective. With over 20 years of experience, she specializes in helping early-stage startups develop effective digital products. Her expertise encompasses product design, product discovery, and strategic innovation.

Professional Background

• Experience: Sanne has a rich background in the tech startup ecosystem, having worked extensively in product design and development.
• Certifications: She holds certifications including a Certified Product Owner and has completed an MBA focused on design.12
• Current Role: In addition to her role at FreeFlow Collective, she is also the CEO & Chairman of Not Boring Software Ltd., where she emphasizes creating aesthetically pleasing and functional products.34

Skills and Interests

• Design Philosophy: Sanne is passionate about the intersection of design and technology, advocating for the importance of design in enhancing user experience and product effectiveness.
• Community Engagement: She actively shares insights on LinkedIn regarding product design and the startup landscape, contributing to discussions on innovation and transformation.56

Sanne Wijbenga's commitment to fostering innovation in startups positions her as a valuable resource in the tech community.