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Sanjiv Kataria
Strategic Communications & Public Relations Counsel
Professional Background
Sanjiv Kataria embarked on an impressive career journey in the world of information technology and communications, joining the prominent IT training organization NIIT when it was just beginning to find its footing in the industry. His extensive experience spans more than two decades, during which he has played a pivotal role in the strategic communications and overall development of numerous startups on a global scale. As the founder of Strategic Communications and Public Relations Counsel in 2006, Sanjiv has dedicated his efforts to supporting emerging businesses in enhancing their public image and reputation, truly showcasing his passion for helping new ventures successfully navigate their early stages.
With a remarkable portfolio, Sanjiv has collaborated with diverse clients in different sectors, ensuring effective communication strategies tailored to their specific needs. Noteworthy among these is Vee Technologies, a global business process management company, where he lends his expertise to initiatives that promote social good, such as HireMee, as well as the highly regarded Sona College of Technology, recognized by the National Institutional Ranking Framework (NIRF) for its strong industry linkage, and the CII-AICTE alliance for promoting technical education in India. Additionally, Sanjiv has been instrumental in providing communication support to the Vienna Tourist Board, enhancing its presence in key Indian markets.
Alongside his current ventures, Sanjiv served as the Managing Partner at Crossmedia Advisory Services, a consulting firm specializing in media and information services, until 2019. During this time, he aided the University of New South Wales in strengthening its communications in India, further diversifying his expertise. His list of esteemed clients also includes the Vattikuti Foundation, which is renowned for promoting robotic surgery innovation, Vattikuti Technologies, a leader in joint replacement robotics, Arya.ai— a pioneering firm in AI and Machine Learning solutions for the banking sector, and Techstars Bengaluru, a prominent mentor-driven accelerator that supports early-stage startups.
A significant highlight of Sanjiv's career involved his extensive tenure at NIIT, where he was part of the top management team for two decades. Through a period marked by unprecedented growth and globalization, he significantly contributed to cementing NIIT's status as a super-brand recognized for its IT education and software services. His efforts played an integral role in the organization being honored with accolades such as the ET Top 50 Trusted Services Brand and the Brand Equity MTV Youth Marketer Award, while also being exposed to crisis communication scenarios that equipped him to handle challenges efficiently.
Education and Achievements
Sanjiv Kataria's educational journey laid a strong foundation for his fruitful career in marketing and communications. He holds an MBA with a specialization in Marketing from the esteemed Faculty of Management Studies at the University of Delhi, a program known for its rigorous curriculum and rewarding alumni network. Before that, he studied at the School of Communication Studies at Panjab University, which is celebrated for its focus on communication marketing education and is currently ranked as the second-best university in this discipline. This academic background has undoubtedly contributed to his success in the multifaceted field of strategic communication.
In line with his commitment to sharing knowledge and expertise, Sanjiv has frequently contributed articles and insights to a range of respected publications, such as Financial Express, Business World, Business Standard, India Abroad, Hindustan Times, Hindu Business Line, IANS, and Reputation Today. His passion for writing complements his professional endeavors, allowing him to delve deeper into subjects related to branding, customer experience, skilling, and crisis communication.
Key Achievements
- Founder of Strategic Communications and Public Relations Counsel, leading the establishment of an advisory company focused on strategic communication initiatives for startups and established organizations.
- Provided strategic communications and public relations support for various high-profile clients, including Vee Technologies, the Vienna Tourist Board, and the NIRF ranked Sona College of Technology.
- Formerly held the position of Managing Partner at Crossmedia Advisory Services, where he contributed to advancing communications for the University of New South Wales in India.
- Played a vital role at NIIT, contributing to its differentiation as a leading IT education and software services company, helping shape its identity and expansion.
- Authored numerous articles for reputable publications, sharing his extensive knowledge and insights on technology, communications, and industry trends.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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