Sanjay Anandaram

Sanjay Anandaram is a prominent entrepreneur and the co-founder of NICE (Network of Indian Cultural Enterprises), a non-profit organization dedicated to promoting Indian cultural entrepreneurship and soft power. He has over 30 years of experience in various roles, including as a corporate executive and venture capitalist, which positions him as a significant thought leader in the field of entrepreneurship.134

Background and Role at NICE

NICE was established to nurture cultural and creative entrepreneurs, develop an ecosystem of industry experts and mentors, and create a global network of angel investors. The organization operates independently, having evolved from its initial incubation under the Center for Soft Power, which is part of Indic Academy. Anandaram's leadership is expected to drive the mission of NICE forward, focusing on fostering innovation and cultural initiatives within India.125

Contributions and Philosophy

Anandaram is known for his insights into entrepreneurship, having articulated his thoughts in a collection titled "Start Up Mantras," which has been recognized as essential reading in entrepreneurship courses. His passion for building global brands from indigenous products reflects his commitment to enhancing India's cultural presence on the world stage.145

In addition to his role at NICE, he is involved with TiE Bangalore and iSpirt, further emphasizing his dedication to supporting entrepreneurial ecosystems in India.56