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Sandy Van
Healthcare Communications and Media Relations
Professional Background
Sandy Van is a seasoned public relations expert and the visionary founder of PR Pacific, a dynamic agency that has been at the forefront of communications in the healthcare sector since 1991. Under her leadership, PR Pacific has carved out a niche in media and public relations for healthcare organizations and medical research institutions. With a client roster that includes notable names such as the COVID-19 Prevention Network (CoVPN), UCLA Health, and the Fred Hutchinson Cancer Research Center, Sandy has demonstrated her proficiency in crafting compelling narratives that resonate with diverse stakeholders including patients, donors, and healthcare professionals.
With Sandy's forward-thinking approach, PR Pacific has developed and implemented innovative strategies to maximize media reach. The agency’s proactive media relations program has produced outstanding results, doubling media placements in the first fiscal year, and continuing to achieve remarkable success with nearly 14,000 print, broadcast, and electronic placements recorded in 2014 alone. Sandy’s commitment to excellence in public relations has not only fostered impactful communication strategies but also contributed to the overall success of her clients.
A true pioneer in her field, Sandy was among the first media relations specialists to leverage emerging technologies for effective communication. Her insight into the power of the internet facilitated the creation of a seamless network of talented professionals operating in a virtual office setup long before it became the norm. This visionary perspective has allowed PR Pacific to enhance client relationships and deliver high-quality service no matter where teams are located.
Education and Achievements
Sandy Van's academic background includes a Bachelor of Arts degree in Journalism and Sociology from Walla Walla University. This solid educational foundation laid the groundwork for her career in public relations and equipped her with essential skills in communication, research, and analysis that have proven invaluable throughout her professional journey.
In recognition of her substantial contributions to the healthcare communications field, Sandy has established herself as a respected thought leader, often sought after for her expertise and insights. Her engagement with various healthcare organizations as a consultant underscores her diverse skill set, enabling her to adapt to the unique needs of each client.
Notable Achievements
- PR Pacific's Success: Under Sandy’s stewardship, PR Pacific has grown into a trusted partner for numerous healthcare organizations and medical research centers, enabling them to effectively convey their programs and successes to the public.
- Innovative Media Relations Strategies: Sandy has been instrumental in creating comprehensive media strategies that have consistently resulted in higher visibility for her clients. Her commitment to staying ahead of technology trends ensures that the agency remains at the cutting edge of media relations practices.
- Extensive Collaborative Network: By assembling a capable team network, Sandy has ensured that PR Pacific remains adaptive and responsive to the changing landscape of healthcare communication, making them a reliable partner in exigent situations.
- Influential Roles: Throughout her career, Susan has served in key media consulting roles for prestigious institutions, including Fred Hutchinson Cancer Research Center, UCLA Medical Center, and Cedars-Sinai Medical Center, showcasing her versatility and deep understanding of the healthcare industry.
Sandy’s impressive career not only reflects her professional accomplishments but also her unwavering passion for enhancing public understanding of health-related topics. Her continuous efforts to build and maintain strong relationships with the media and healthcare organizations highlight her dedication to enhancing public outreach and communication strategies. PR Pacific, under Sandy's guidance, continues to influence the healthcare landscape through skillful engagement and strategic media relations.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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