Sandy Manuel

Co-founder - the custodians of innovation have institutional blind spots - we exist to create a better model of impact

Sandy Manuel is an adept professional with 18 years of experience advising start-ups to global brands. Throughout his career, he has guided innovation teams at prestigious companies like Burberry, Adidas, Barclays, and a £2.7bn Private Swiss Bank. His expertise lies in identifying new business models and managing teams exploring various sectors such as Payments, Retail luxury, Travel, Wealth management, Retail sports, and Financial services. Sandy's research focuses on exponential growth, staying ahead of copycats, and increasing loyalty, leading to valuable insights regarding innovation strategies. He has developed a model resulting in 7 high-margin service concepts across 4 separate verticals that stay ahead of the market trends. Currently, Sandy is the Co-Founder at baytree.co, where he excels in materially increasing the ROI for Innovation Labs, Venture Funds, and LP's by reducing investment risk, identifying commercial differentiators, and enhancing the probability of commercially successful products and services.