Sandy Hridel is an accomplished marketing leader with a wealth of experience in customer insights development, branding, and strategic marketing. Equipped with hands-on skills in conducting qualitative and quantitative research, she has the ability to develop fact-based insights and game-changing business strategies. Sandy boasts a BA in History from the University of Rochester, an EMBA in General Management from the Weatherhead School of Management at Case Western Reserve University, and has studied at Chagrin Falls and University School. She has held various leadership positions throughout her career, including Director of Strategic Insights at interrupt, Senior Director, Strategy & Insights at Ideas in Focus, and Marketing Director at Ideas in Focus. She has also served as a Consultant at Roeder Consulting, Manager, Merchandising & Pricing at Goodyear Tire & Rubber Company, Director of Tactical Planning & Marketing at American Greetings/ Carlton Cards Retail, Director of Marketing at American Greetings/ Carlton Cards, and President at Brewster & Stroud, Inc.