Sandra Villarreal

Sandra Villarreal is a senior executive at L'Oréal, currently serving as the Senior Vice President of Consumer Insights, Analytics and Customer Data Strategy.1 With over 15 years of experience in the beauty industry, she has established herself as a business leader and marketing specialist.2

Career Progression

Sandra's career at L'Oréal has been marked by steady growth and increasing responsibilities:

• Senior Vice President - Consumer Insights, Analytics and Customer Data Strategy (April 2023 - Present)1
• Vice President Marketing - L'Oreal Paris Skincare (April 2021 - April 2023)1
• Vice President Marketing L'Oreal Paris Haircolor (July 2018 - April 2021)1
• Assistant Vice President - Marketing Garnier Haircolor (January 2018 - July 2018)1
• Assistant Vice President - Marketing Garnier Haircare (September 2015 - December 2017)1

Prior to these roles, she held various positions within L'Oréal, including Head of Marketing Makeup in the Consumer Product Division and Latin America Zone Marketing Manager for L'Oreal Paris.1

Expertise and Achievements

Sandra has demonstrated expertise in:

• Marketing strategies for renowned beauty brands
• Analyzing consumer needs and developing market strategies
• Adapting global products to regional markets, particularly in Latin America
• Leading marketing initiatives for skincare, haircare, and makeup products

Her experience spans multiple categories within the beauty industry, showcasing her versatility and comprehensive understanding of the market.2

Education

Sandra's educational background includes:

• Studies at the Rouen Business School1
• Licenciatura in Marketing from Instituto Tecnológico y de Estudios Superiores de Monterrey1

Industry Recognition

Sandra Villarreal is recognized as a thought leader in the beauty and marketing industries. She has been invited to speak at industry events, such as the NIQ C360 conference, where she shared insights as a Senior Vice President of Consumer Functions at L'Oreal.34

Sandra Villarreal's LinkedIn profile can be found at linkedin.com/in/sandra-villarreal-3a226941.2