Sandra Pretorius is a highly experienced and analytical marketing and brand leader, with a passion for building high-performance brands. With a solid academic foundation in Industrial Psychology, an MBA (cum laude), and a Harvard Business School certificate in Driving Digital & Social Strategy, Pretorius has worked with both early-stage entrepreneurial businesses and multi-national corporations in the tech, construction, engineering, agriculture, human resources, and mining industries. Her expertise lies in the full marketing mix, including planning, team building, and management, reporting, budgeting, process and systems improvements, sales alignment, and demand generation. Notably, Pretorius has held several executive roles at Smokejumpers Advertising, including Director of Brand Marketing, Director of Brand Strategy and Communications, and Head of Brand and Corporate Communications. She has also served as the Group Marketing Director at Reapit UK, where she was responsible for overseeing all marketing activities and driving the business's growth.