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Sandra Plahuta
Head of Trends & Consumer Insights bei cosnova GmbH
Sandra Plahuta is a seasoned professional currently serving as the Head of Trends & Consumer Insights at cosnova GmbH, a company known for revolutionizing the cosmetic market with unique products at competitive price points.15 With a career spanning over two decades, Plahuta has accumulated extensive experience in the beauty and cosmetics industry.2
Career Progression
Sandra Plahuta's professional journey began in 1998 when she started as a Marketing Assistant at Wella AG.2 Over the years, she has held various key positions at cosnova GmbH, showcasing her versatility and expertise in the field:
- Head of Trends & Consumer Insights (current role)
- Head of Innovation
- Senior Product Innovation Manager
Education and Location
Plahuta received her education from Hochschule Mainz - University of Applied Sciences, also known as FH Mainz.35 She is currently based in Büttelborn, Germany.45
Professional Network
Sandra Plahuta has established a strong professional network throughout her career. On LinkedIn, she has over 500 connections, indicating her active engagement within the industry.5
Skills and Expertise
Given her role as Head of Trends & Consumer Insights, Plahuta likely possesses a keen understanding of:
- Market trends in the cosmetics industry
- Consumer behavior and preferences
- Product innovation and development
- Marketing strategies in the beauty sector
Her diverse experience at cosnova GmbH, particularly in innovation and product management, suggests she plays a crucial role in shaping the company's product offerings and market strategies.
