Sandra Plahuta

Sandra Plahuta is a highly accomplished professional with a strong background in marketing and consumer insights.

She holds a Diplom Betriebswirtin degree in Marketing from FH Mainz, a Staatlich geprüfte Kommunikationswirtin degree in Marketing from Akademie für Marketing-Kommunikation, and a degree in Groß- und Außenhandelskauffrau from Wella AG.

Sandra has held various key positions at cosnova GmbH, including Head of Trends & Consumer Insights, Head of Innovation, Senior Product Innovation Manager, Product Innovation Manager, Product Manager for CATRICE, and Junior Product Manager for essence.

Prior to her roles at cosnova GmbH, she gained valuable experience as a Marketing Assistant at Energizer, Vertriebs- und Marketing Assistentin at DMSZ GmbH, and Marketing Assistant at Wella AG.

Sandra Plahuta's expertise spans across product innovation, marketing strategy, consumer behavior analysis, and trend forecasting.

She is known for her strategic mindset, creative approach, and in-depth understanding of the cosmetics and beauty industry.