Sandra Julian

Sandra Julian is the Senior Business Development Manager at The Arinex Group, a position she has held since May 2024.1 She is a multi-faceted professional with over two decades of experience in the business events industry.12

Professional Background

Sandra is the founder and former director of Auaha Events, a business event agency she successfully ran for 23 years before it was acquired by The Arinex Group in May 2024.12 Following the acquisition, she transitioned into her current role at Arinex.2

Expertise and Focus

Sandra specializes in:

• Business development
• Event management
• Business coaching and mentoring
• Empowering indigenous and female service-based business owners1

Her approach integrates cultural values, particularly Māori principles, into business practices.2

Additional Roles and Experiences

• Business Coach & Mentor at Sandra Julian Co (January 2020 - Present)1
• Trustee for various organizations, including Te Runanga o Ngati Mutunga and Ngati Mutunga Investment Charitable Trust1
• Treasurer for Otaikokako Waka Ama Club Taranaki1

Cultural Background and Values

Sandra has Māori heritage, identifying with Ngāti Mutunga, Ngāti Tama, Ngāti Toa, and Te Atiawa.2 She emphasizes the importance of incorporating tikanga (Māori customs and traditions) into her work and business approach.23

Current Focus

In her role at Arinex, Sandra is part of a team leading the company's expansion in Aotearoa (New Zealand).2 She is passionate about building an inclusive culture and integrating Tikanga Māori principles into event management to benefit clients and communities.2

Sandra Julian's LinkedIn username is indeed sandrajulian1.1