Sandra Capponi

Sandra Capponi is the co-founder and head of business development at Good On You, a leading sustainability ratings platform for fashion and beauty brands.12 With over 15 years of experience in corporate social responsibility, Sandra has long been concerned about sustainability issues in big business, particularly in the fashion industry.2

Career Background

Before co-founding Good On You in 2015, Sandra worked in the banking sector, where she held positions in supply chain management and corporate social responsibility (CSR) at NAB.3 During her time in banking, she focused on initiatives such as indigenous inclusion and engagement.3

Founding Good On You

Sandra founded Good On You with Gordon Renouf because she saw huge potential in using consumer power to drive industry change.13 The platform aims to empower consumers to make more conscious and informed choices by rating fashion brands based on their impact on people, the planet, and animals.3

Role and Impact

As the head of business development, Sandra leads the Good On You team in:

1. Rating over 6,000 brands for their sustainability impact1
2. Partnering with global retailers like Westfield and FARFETCH1
3. Empowering millions of consumers to make better purchasing decisions1

Vision and Approach

Sandra's approach to driving change in the fashion industry is characterized by:

• Using positive language to encourage conversation and avoid guilt3
• Recognizing and celebrating brands that are making progress in sustainability3
• Leveraging consumer power to shift industry practices towards a more sustainable future2

Sandra Capponi's work with Good On You has positioned her as a vocal expert on data transparency and sustainable business practices in the fashion industry.4