University of Mumbai

P.D. Lions College of Commerce

S.S. Ajmera High School

General Manager Marketing

Skills: Content Strategy · Demand Generation · Campaign Development

Informa Markets in India

Sr. General Manager - Marketing & Database

• Support and Coordinate the Market Development Plans for Business Units.
• Onsite branding and visibility of the shows. Work with the corporate communications team and handle the PR agencies and press conference during and post event.
• Engagement and analysis of the participating exhibitors and visitors recording their experiences on the day of the events and try and work out on better experiences in the coming shows.
• Assisting in leading & managing the activities of Marcomm team for exhibitions.
• Generate and maintain the budgets and costs trackers for Marcomm activities for various exhibitions.
• Strategizing and acquiring new mediums to aid enhance, uplift the brand UBM to attract maximum participation of exhibitors and visitors at the event using unique Visitor Promotion techniques and increasing the Pre-Registrations for the show resulting in maximising profits for the show.
• Bartering deals with different media channels and get them on board as partners and affiliates for the exhibitions.
• Deriving the ROI on the marketing activities vis-a-vis the spends incurred on marketing activities for the respective shows and work on strategies to enhance the ROI further.
• Monitoring and supervising that all Marcomm timelines for execution is followed and met with for the success of the respective shows / exhibitions.
• Negotiate and deal with various PR agencies & derive maximum mileage from the PR pre, post and during the show.

UBM India Pvt Ltd

Deputy Gen. Manager -- Marketing, CEM(Certified in Exhibition Management)

Informa Markets - India formerly known as UBM India Pvt. Ltd.

Skills: Campaigns · Sales Enablement · Branding · Media Marketing

Assistant General Manager Marketing

•	End to end handling of ACETECH and other major non retail profile large B2B Exhibitions / Events (excluding retail oriented BTL activations) - participation, organizing and closure of all leads received at all such events and exhibitions including reporting leads status independently. 
•	Work closely with the advertising agency Ogilvy & Mather (O & M) on designing creative for product submittals, brochures and other marketing communication. 
•	Media planning co-ordination with Madison India for Trade Journal campaigns (Print).
•	Marketing support/partnership with various Engineers associations / Government associations which influence business of our non-retail business verticals.
•	Complete handling & on-going support / up-gradation for Dr. Fixit website and for Social Media initiatives.
•	Co-Operative Housing Societies Activation in co-ordination with the Technology Marketing team.
•	Provide full marketing support to non-retail verticals and also to specific non retail product categories like Floorings & Grouts, including marketing support for new products which could get launched under such non retail categories, and also including Trade Journal advertising for such categories.

Pidilite Industries Limited

Section Head - Marketing for Dr. Fixit brand

Key Responsibilities

-- Co-ordinate with various event organizers to develop a calendar of events for the company both domestic & international.

-- Independently handling Property Events for domestic & international events and co-ordinate with the agencies to design and set up exhibition stalls.

-- Ensuring success of the event through proper co-ordination with various departments within the company, manpower planning, efficient post event response and follow-ups and presenting the ROI for the events, exhibitions & activations.

-- Work closely with the advertising agency on designing creative's and activation plans.

-- Negotiate on the card rates with the concerned agencies and get the best deal.

-- To co-ordinate with advertising agency and printers for various printing activities.

-- To create, maintain, update and enhance existing database and manage mailer campaigns.

-- Managing & maintaining a proper mix of inventory of printed materials and materials pertaining to promotions and events.

Godrej Properties Limited

Assistant Manager -- Marketing

Job Profile

-- Utilising various advertising mediums like Press, Satellites and Magazines etc. to implement Advertisement campaigns on All India basis.

-- Co-ordinating with the advertising agencies(Ambience; in preparing ad layouts, supporting in media planning and BTL activities. 

-- Sales Planning & Logistics of CTV including hi definition TV's like LCD's & Plasma & DVD Players & Home Theatre Systems with 13 OEMS of Videocon Industries Ltd. Located all over India. 

-- Sales Co-ordination with ZSM's, Branch Managers of 33 branches All India.

-- Involved in the Pricing Strategies with the Marketing & Costing Team.

-- Responsible for the Web Promotional & E-Commerce activities.

-- Solely responsible for Web Promotional & E-Commerce activities for Sansui & Kelvinator Brand

Sansui India

Executive Product

Key Responsibility Areas: 

Managing the back office operation of Debit Card Suvidha. 

Handling and Coordinating with the Sales Team.

Preparing of Daily Reports, handling databases of customers.

Online Query Handling of RM's.

Sandesh Shinde