Sander van den Broek is a driven professional with a background in Operations Management and Logistics, culminating in the establishment of Optiply to cater to the e-commerce sector's needs. Optiply, a brainchild born from his personal experiences as a webshop owner, offers comprehensive supply management solutions for webshops through a cutting-edge Software-as-a-Service (SaaS) platform. This endeavor, undertaken in collaboration with TU/e and TKI Dinalog, aims to empower webshops to make purchases efficiently, akin to the industry giants.