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Sana Ashraf
Marketing Director at Victoria's Secret
Professional Background
Sana Ashraf is a dynamic and creative brand marketing professional whose career spans over 8 years across various sectors, including beauty, consumer packaged goods (CPG), and retail. Throughout her journey, Sana has proven herself to be a strategic storyteller who effectively employs data-driven campaigns to curate impactful go-to-market 360 activations. Her innate creative abilities, along with her strategic acumen, allow her to seamlessly incorporate analytics into her marketing efforts, leading to successful results.
Sana has extensive experience in cross-functional collaboration, making her an outstanding communicator. She has built relationships with key stakeholders, ensuring their buy-in on critical projects while fostering a cooperative team environment. Her deep understanding of the digital and social landscapes enables her to adapt swiftly to evolving market trends and ambiguous situations, keeping her teams ahead of the curve in reaching consumers effectively.
Most notably, Sana is passionate about people and their stories, which is an integral aspect of her role as a brand marketing expert. Her journey has seen her excel in positions that require not only marketing proficiency but also a genuine interest in understanding consumer needs and preferences. With a lifetime of dedication to her craft, Sana has become a self-professed fashionista, beauty junkie, and music lover, reflecting her vibrant personality and cultural interests.
Education and Achievements
Sana earned her Bachelor of Arts degree in Communication Studies from the esteemed University of Michigan, where she honed her skills in effective communication and gained a solid foundation in marketing principles. This prestigious education laid the groundwork for her subsequent achievements in the marketing field.
In her professional journey, Sana has held several key roles that illustrate her growth as a marketing professional. Notably, she currently serves as the Marketing Director at Victoria's Secret, where she leverages her extensive brand management experience to develop targeted marketing strategies that resonate with consumers. Her previous position as Global Senior Brand Manager for COVERGIRL at Coty allowed her to spearhead brand initiatives that significantly enhanced market presence and consumer engagement.
Before her time at Coty, Sana made impactful contributions at Procter & Gamble, where she held various roles, including Marketing Manager for COVERGIRL and Marketing Specialist in the Beauty & Grooming sector. Through these positions, she garnered expertise in several core marketing disciplines, including digital marketing strategy, influencer marketing, and loyalty marketing.
Notable Achievements
Among Sana's many accomplishments is her successful execution of integrated marketing campaigns that have driven brand awareness, engagement, and sales. Her work in social media strategy and influencer marketing has been particularly noteworthy, as she harnessed the power of digital platforms to reach audiences in innovative ways. Furthermore, her exceptional project management skills have allowed her to coordinate complex campaigns while fostering a collaborative environment that motivates teams to achieve shared objectives.
Sana's proficiency in data-driven marketing has equipped her with the ability to measure the effectiveness of her strategies, ensuring continuous improvement and alignment with consumer behaviors. Her expertise extends to event marketing and programming, where she has played a key role in creating memorable brand experiences for consumers, enhancing loyalty and brand affinity along the way. Additionally, her skills in copywriting and editing have contributed to compelling marketing content that resonates with diverse audiences.
In summary, Sana Ashraf is a dedicated and accomplished brand marketing professional with a wealth of experience and success in creating strategic marketing initiatives. Her education, combined with her extensive career history in leading brands like Victoria's Secret and COVERGIRL, has positioned her as a savvy marketer who drives results through creativity and analytics. Her love for the marketing industry, combined with her personal passions and vibrant personality, continues to inspire her as she navigates the ever-evolving landscape of consumer engagement.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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