Samuel Pollen

Samuel Pollen is the Creative Director at Reed Words in Manchester, where he leads a team focused on creating impactful brand language and copy. His role involves developing verbal identities for various clients, including museums, galleries, and tech companies. Pollen has a background in writing and has transitioned into creative direction, emphasizing collaboration with other writers and designers to produce cohesive and effective communication strategies.

Professional Background

• Position: Creative Director, Manchester at Reed Words
• Experience: Pollen has been with Reed Words since its inception, initially joining as a writer before advancing to his current leadership role. He collaborates closely with a team of writers and is involved in both directing their work and contributing his own writing.124

Education and Skills

• Pollen studied zoology before shifting his career focus to copywriting and creative direction. His unique educational background informs his approach to creativity and storytelling in branding.2

Contributions and Philosophy

• Pollen believes that writing should be viewed as a design discipline, integrating strategic thinking with creative execution. He advocates for a collaborative environment where ideas can flow freely among team members.24 His work emphasizes the importance of "ownable" language that helps brands stand out in competitive markets.3

Notable Achievements

• Under his guidance, Reed Words has developed a reputation for effective branding solutions, contributing to various award-winning projects in the field of copywriting and brand communication.1

For more insights into his work and thoughts on branding, you can find him active on LinkedIn under the username samuelpollen.