Sam Mercado

Samuel Mercado is a specialist in assisting e-Commerce businesses in expanding their reach through profitable customer acquisition using Facebook and Instagram paid advertisements.

With a solid track record of overseeing multimillion-dollar ad budgets, Samuel has collaborated with brands worldwide, focusing on areas such as TOF, MOF, BOF, and Post Purchase campaigns that drive conversions.

His expertise extends to Conversion Rate Optimization, where he emphasizes data-driven strategies to enhance landing page effectiveness, clarity, value proposition, and user experience, ultimately boosting conversion rates.

Samuel also excels in Conversion Copywriting by delving into customer research to create compelling ad content that resonates with target audiences and drives tangible outcomes.

He holds a Bachelor of Management degree with a specialization in Marketing from The University of British Columbia.

Currently, Samuel is positioned as a Full Stack Marketer at Strawhouse Inc., leveraging his skill set to drive marketing initiatives. Previously, he held roles as a Media Buyer and Marketing Consultant at the same company and KelownaNow.