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Samuel Goh
JAPAC Acquisition Lead @ Asana - Helping humanity thrive by enabling the world's teams to work together effortlessly.
Samuel Goh is a T-shaped digital marketer with a wealth of strategic leadership and hands-on experience in various facets of digital marketing, specializing in search marketing, affiliate marketing, and display/retargeting. His background includes working on both client-side (ZUJI, SingTel), agency (Ogilvy), and platform (Bing) roles. Samuel has successfully managed digital marketing campaigns spanning 18 markets and 6 languages. He believes in the synergy of marketing channels to maximize results and adheres to the ABT principle - Always-be-testing. Samuel is data-driven and meticulous about clean data. He is a seasoned speaker, having presented on 'SEM for Smartphones and Tablets' at SES Singapore 2011.
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