samuel chua

Samuel Chua is a consulting researcher, facilitator, and strategist specializing in human systems such as culture, organizations, and institutions.

With a role-adaptive approach, Samuel has experience advising, authoring, designing, ethnographing, facilitating, innovating, recruiting, and strategizing across various sectors including tech, education, finance, real estate, supply chain, media, and government.

Having worked client-side, agency-side, and as a freelancer, Samuel's collaborators and clients range from founders to Fortune 500 companies.

Based primarily in Asia with project experience in over 20 cities, Samuel currently resides in Kuala Lumpur.

He holds a BA in Cognitive Science from Yale University and has studied at Hwa Chong Junior College and St. Michael's Institution, Ipoh.

Samuel's professional background includes roles such as Founder / Principal Consultant at Metacata, Project Fellow at Digital Asia Hub, Consultant at Fung Academy (Li & Fung), Regional Head at Samsung Electronics, Consultant at JLL, Consultant at DEGW, Founder / Designer / Strategist / Consultant at Designear, Researcher / Analyst / Consultant at Envirosell, and Student Technologist & IT Helpdesk at Yale University.

His expertise spans fields like change management, innovation strategy, leadership development, ethnography, human-centered design, narrative arcs, organizational culture, and workplace strategy.

Keywords: change management, innovation strategy, leadership development, ethnography, human-centered design, narrative arcs, organizational culture, workplace strategy