Samuel Baroukh

Samuel Baroukh is the Chief Marketing and Revenue Officer (CMO/CRO) at mon-marché.fr, a position he has held since April 2023. In this role, he focuses on leveraging his extensive expertise in brand building, marketing, digital strategies, e-commerce, and data management to drive business growth for the company, which specializes in home delivery of fresh products across Paris and Île-de-France.13

Before joining mon-marché.fr, Baroukh had a notable career at Nestlé, where he served as the CMO for Nestlé France from September 2020 to May 2023. His responsibilities included leading marketing and e-business functions across the brand portfolio, managing a team of 21, and overseeing various marketing initiatives that significantly impacted the company's growth.14 Prior to that, he held several roles at Nestlé, including Head of eBusiness & Media and Senior Marketing Manager for soluble coffee, where he was recognized for innovative campaigns that garnered multiple awards.13

Baroukh also has experience at Procter & Gamble, where he worked as an Assistant Brand Manager in the Baby Care & Snacks division from 2004 to 2007. His professional background is complemented by his involvement in coaching startups and serving on boards focused on digital marketing and innovation.12