Samuel Ayres

Samuel Ayres is a seasoned professional with over 15 years of experience in managing large-scale digital projects and more than two decades of expertise in website design and development.

As the founder and CEO of TWI Digital Media Group, Samuel aims to enhance the digital presence of outdoor brands by leveraging his comprehensive understanding of various aspects of digital marketing.

Samuel Ayres, originally from Southern California, transitioned from a suburban upbringing to embracing outdoor activities like hunting, camping, fishing, and horseback riding later in his life.

Driven by his passion for hunting, Samuel started The Wild Initiative brand, formerly known as Living Country in the City, to share his personal journey and engage with influential figures in the outdoor community.

Samuel Ayres holds a Certificate in Irish Studies from Coláiste na hOllscoile Corcaigh (University College Cork) and a BA in Media Arts: Communication Design from California State University-Chico, with additional studies in web design, advertising, and business at Cypress College.

Throughout his career, Samuel Ayres has held key roles in various prestigious organizations, such as CEO/Founder at The Wild Initiative, LLC, Brand Services Manager at Stryk Group, Digital Product Manager at Goldenvoice (AEG Presents), and Digital Producer at Dailey & Associates.