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Samrat Som
Creative strategist at large
Professional Background
Samrat Som is an accomplished Creative Head with extensive experience at the crossroads of culture and commerce. His innovative approach lies in creating meaningful brand interventions that engage audiences while driving business growth. Leveraging his unique blend of skills in trend analysis, retail, design, and visual communication, Samrat has a commendable track record in identifying market opportunities to elevate brand visibility and organizational strengths. He is adept at establishing agile teams and processes that foster collaboration and creative exploration, leading to impactful marketing campaigns that resonate with consumers.
In his career journey, Samrat served as the Head of Creative Studio at Royal Enfield, a unit of Eicher Motors Limited, where he played an instrumental role in shaping the brand's creative direction and visual storytelling. Prior to this, he was the Head of the Apparel & Accessories Business at Eicher Motors Limited, where his strategic vision helped define product lines that aligned with the brand's identity and consumer expectations. His deep understanding of the fashion industry was further honed during his tenure as Director of Marketing, Creative & Footwear at Louis Philippe, part of the renowned Madura Garments. Through his leadership as Creative Director at Louis Philippe and his role as Design Manager at Arvind Mills, he has consistently showcased his capacity to innovate and inspire.
Education and Achievements
Samrat's educational background is as impressive as his professional trajectory. He holds a Master of Arts in Design for Environment from the prestigious University of the Arts London, where he studied Communication, Public Arts, Interior, Textile & Fashion Design. This robust educational foundation was complemented by a postgraduate diploma in Textile Design & Development from the National Institute of Fashion Technology (NIFT), where he nurtured his expertise in textiles and design management. Samrat also earned a Bachelor of Arts degree in Economics from Jadavpur University, which provides him with a well-rounded perspective on business and economic contexts, allowing him to integrate creative strategies with financial acumen.
His continuous pursuit of knowledge and innovation in branding, art, and sports further exemplifies his commitment to personal and professional growth. With a passion for storytelling and an eye for aesthetics, Samrat consistently strives to create engaging content that resonates with diverse audiences.
Achievements
Samrat Som has contributed significantly to multiple brands by fortifying their market presence and revitalizing their creative narratives. His leadership at Royal Enfield, for instance, not only led to successful product launches but also enhanced brand loyalty amongst customers through engaging storytelling and compelling visual communication. At Louis Philippe, he was acknowledged for his ability to redefine the brand's creative vision, aligning it with contemporary fashion trends while staying true to its heritage. His insights into market trends and consumer behavior have been pivotal in steering brands towards growth and adaptability in a fast-paced retail environment.
As a passionate advocate for art and design, Samrat continues to influence the industry through his creative initiatives, marrying functionality with aesthetics. His ability to distill complex concepts into clear, impactful designs is a hallmark of his career, helping brands transcend traditional marketing paradigms.
Tags: ['Creative Director', 'Brand Strategy', 'Marketing Professional', 'Design Management', 'Retail Experience', 'Visual Communication', 'Trend Analysis', 'Fashion Design', 'Brand Growth', 'Market Opportunities']
Questions: ['How did Samrat Som develop his expertise in creative brand strategies?', 'What inspired Samrat Som’s passion for art and design?', 'How does Samrat Som integrate his background in economics with his creative projects?', 'What innovative leadership techniques has Samrat Som employed in his roles at Royal Enfield and Louis Philippe?', 'In what ways has Samrat Som transformed the apparel and accessories business during his tenure at Eicher Motors?']
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.