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Samit Bhatta
Publisher Retail Jeweller Media India, Middle East.
Professional Background
Samit Bhatta is a highly accomplished sales and marketing professional with over 24 years of extensive experience in the luxury jewellery sector. Throughout his distinguished career, he has significantly contributed to prestigious and iconic multinational jewellery brands such as De Beers, Damas, DMCC, and The Retail Jeweller Media across diverse markets in India, the Middle East, and globally. His profound expertise in the jewellery industry has profoundly influenced brand marketing strategies and sales growth, with notable innovations recognized industry-wide.
As the General Manager of Sales and Marketing at Damas, Samit was instrumental in the groundbreaking launch of 'Farfasha,' a sensational gold youth brand in the Middle East in collaboration with the World Gold Council in 2005. This initiative involved notable Arab youth icon Nancy Ajram, effectively leveraging her influence to captivate a younger demographic and establish a modern narrative around gold jewellery in the region.
Prior to joining Damas, Samit made a significant impact during his tenure at De Beers, a leading diamond company, where he served as the National Sales and Marketing Manager for India. His successful leadership saw the implementation of a comprehensive nationwide diamond marketing program that expanded the market size from an impressive $350 million to an astounding $3 billion within eight years. This outstanding success was largely driven by the launch of four pioneering consumer brands—Nakshatra, Asmi, Sangini, and Arisia Solitaires—which have since become household names in India.
Entrepreneurial Ventures and Media Leadership In 2010, Samit embarked on his entrepreneurial journey as the Co-Owner of The Retail Jeweller Media and Events Organization, aimed at serving the Indian and Middle Eastern jewellery markets. Under his guidance, the organization has become a key player in the jewellery industry's media landscape, creating the first knowledge-based media corporate focused on jewellery. The Retail Jeweller magazine, which caters to 12,500 retailers across 315 cities in India, emerges as a cornerstone resource in the industry, offering insights and updates on market trends.
The efforts by The Retail Jeweller also include hosting India's most elite jewellery events, such as the Retail Jeweller India Awards and the Retail Jeweller India Forum. These events have bolstered recognition among industry stakeholders and fostered networking opportunities, reinforcing Samit's commitment to uplifting the jewellery industry's knowledge and standards.
Education and Achievements
Samit Bhatta's academic journey laid a strong foundation for his successful career in business management, marketing, and luxury retail. He pursued his MBA in Business, Management, Marketing, and Related Support Services at the esteemed Sydenham Institute of Management Studies in Mumbai. His educational background empowers him with a theoretical and practical understanding of business strategies, enabling him to navigate complex market dynamics adeptly.
Furthermore, Samit holds a Bachelor's Degree in Mathematics and Science from Sambalpur University, Rourkela Municipal College, supplemented by his ISC studies at Raj Kumar College, Raipur. This academic diversity is particularly advantageous in analytical decision-making and quantitative marketing strategies within the competitive jewellery sector.
Notable Achievements and Recognition
Throughout his career, Samit has gained recognition as a distinguished speaker and panelist at various prestigious industry conferences, including the Retail Gulf Congress in Dubai and the Gulf Marketing Review’s “Marketing to Women” conference in 2006. His insights on market trends, consumer engagement, and innovative marketing strategies have been invaluable to the industry.
Samit Bhatta has also been the recipient of the Gulf Marketing Review’s prestigious awards. He was honored with the Award for Best Brand Launch in 2006 and the Best Brand Alliance Marketing for Damas in 2007, recognizing his exceptional contributions to brand marketing and alliance-building in the jewellery domain. These accolades not only celebrate his professional excellence but also solidify his authority as an influential figure in the luxury jewellery sector.
Achievements
- Extensive experience in luxury jewellery sales and marketing
- Pioneered the launch of 'Farfasha,' a gold youth brand, with Nancy Ajram in 2005
- Expanded the diamond market size in India from $350 million to $3 billion
- Launched pioneering consumer brands: Nakshatra, Asmi, Sangini, and Arisia Solitaires
- Co-Owner of The Retail Jeweller Media and Events Organization
- Recipient of the Gulf Marketing Review’s Best Brand Launch (2006) and Best Brand Alliance Marketing (2007) awards.
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