Samira Ibrahim

Samira Amalia Ibrahim is a prominent communications and marketing professional based in Los Angeles, California. She is the founder of AMALIA Consulting, a PR and marketing agency that focuses on creating space for underrepresented stories and voices. With over 15 years of experience in the industry, Samira has worked with notable brands across various sectors, including fashion, beauty, entertainment, and tech.

Career Background

• Early Experience: Samira began her career in London, where she worked at a boutique PR firm producing shows for London Fashion Week and managing brand strategies for global clients like Mango and Oliver Peoples. She later became the Senior Press and Marketing Officer at Browns Fashion, a prestigious luxury retailer known for launching the careers of famous designers.14

• Disney Consumer Products: After Browns was acquired by Farfetch, Samira relocated to Los Angeles. There, she managed fashion media strategies and brand partnerships for Disney Consumer Products, leading significant campaigns such as the Black Panther New York Fashion Week initiative.24

• AMALIA Consulting: In November 2020, she founded AMALIA Consulting with the mission to connect brands to new audiences through culturally relevant storytelling and marketing campaigns. The agency aims to foster community rather than just customer bases.34 Under her leadership, AMALIA has collaborated with clients like Disney+, Universal Studios, and Puma.32

Philosophy and Impact

Samira Ibrahim's work is characterized by her commitment to representation and inclusivity in marketing. She believes in building campaigns that resonate with diverse communities and reflect contemporary culture. Her approach emphasizes collaboration across industries to create impactful narratives that engage audiences meaningfully.123

Personal Insights

Samira draws inspiration from strong women in her life and pop culture icons like Beyoncé. Her life motto reflects her proactive attitude: "Fuck It, I'll do it, I can figure it out" .2 This mindset has been pivotal in her career development and entrepreneurial journey.

In addition to her role at AMALIA Consulting, Samira is also a partner at GOLIATH Art Development Agency, where she continues to influence the fields of art and marketing through strategic partnerships and community engagement initiatives.3