Samir El-Sabini

Samir El-Sabini is the co-founder and CEO of Juni, a neobank focused on serving e-commerce entrepreneurs and businesses. His journey to becoming a neobank CEO was driven by his personal experience and frustration as an e-commerce entrepreneur, unable to find adequate financial services for his business needs.2

Professional Achievements

Juni's Growth: Under Samir's leadership, Juni has achieved several significant milestones:

1. The company launched in 2020 and has been on a growth trajectory, expanding its product assortment and improving margins.1
2. In March 2024, Juni obtained principal membership with Mastercard, marking an important step in the company's development.3
3. Juni has introduced features like the "Send Money" function, enabling customers across Europe to streamline their payment flows.5

Industry Engagement: Samir is actively involved in the e-commerce and fintech communities:

• He organizes events like "Kitchen Commerce," an exclusive gathering for e-commerce founders and financial leaders in Stockholm.4
• Juni has launched a video series called "Beyond the Balance Sheet," featuring conversations with financial leaders in modern commerce.6

Vision and Approach

Samir's approach to business appears to be centered on addressing the specific needs of e-commerce entrepreneurs. By leveraging his own experiences in the e-commerce sector, he aims to create financial solutions that cater to the unique challenges faced by online businesses. His leadership at Juni reflects a commitment to innovation in financial services for the digital commerce landscape.