Samir Ayoub

Samir Ayoub, often referred to as "Mr. New Office," is the Geschäftsführender Inhaber (Managing Owner) of designfunktion, a company specializing in workspace consulting, planning, and furnishing. Based in the Greater Munich Metropolitan Area, he has over 15 years of experience in this role, having joined designfunktion in September 2009.25

Professional Background

• Current Role: As CEO of designfunktion, Ayoub leads initiatives aimed at creating effective work environments that enhance employee potential. He emphasizes the importance of aligning workspace design with organizational goals and employee well-being.12
• Previous Experience: Before his tenure at designfunktion, Ayoub held various positions including:
  • Geschäftsführer at Bene GmbH (2006-2009), where he managed multiple locations and played a key role in the company's operations in Germany.23
  • Key Account Manager at Knoll International and Sales Area Manager at Vitra, focusing on project and large client consulting in office furnishings.12

Expertise and Contributions

Ayoub is recognized as an expert in "New Work" concepts, advocating for modern office designs that foster collaboration and productivity. He has successfully overseen more than 750 New Office projects throughout his career.46 His speaking engagements often address the transformation of workplaces to meet contemporary needs, particularly in light of the shifts brought by the COVID-19 pandemic. He offers insights on creating hybrid work environments that cater to both organizational culture and employee needs.35

Notable Skills

• Languages: Fluent in German and English.
• Interests: His professional interests include architecture, interior design, and corporate branding, which align with his work at designfunktion.12

Ayoub's approach combines practical experience with a vision for innovative workspaces that not only meet functional requirements but also inspire and attract talent.