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Sami Qahar
60% Marketing + 40% Sales = 100% Business
Professional Background
Sami Qahar is a seasoned executive with over 16 years of international experience in managing businesses with revenues of up to $250 million. He has excelled in roles where he held full P&L responsibility, showcasing his aptitude for effectively turning around loss-making businesses. With a proven track record of developing award-winning marketing campaigns, he has significantly impacted the FMCG landscape in the MEA region by successfully launching 12 brands. Sami's extensive experience covers a spectrum of marketing initiatives, including the development of over 40 TV copies and branded content. He is a digitally savvy professional who has led large teams, often exporting talent on international assignments, demonstrating his capability in leadership and team development.
Education and Achievements
Sami holds a Master of Science (MSc) in Industrial and Organizational Psychology from the University of Strathclyde, which complements his academic foundation in marketing earned through an MBA from the Institute of Business Administration. His educational background provides a solid framework for understanding consumer behavior and team dynamics, which are integral to effective business management.
In his diverse career, Sami has garnered industry expertise across various sectors including Dairy, Laundry & Home Care, Water, Non-Carbonated Beverages, and Commodities such as Rice, Ghee, and Edible Oil. His extensive knowledge not only informs his strategic decision-making but also enhances his ability to drive marketing strategies tailored to each sector's unique demands.
Notable Achievements
Throughout his career, Sami has successfully led independent consultancy projects that highlight his diverse skillset and strategic thinking. These projects included:
- Post-Merger Integration of Distribution Setups for Al-Batha Group in Saudi Arabia (2017).
- Consumer Price Increase Process for Clorox USA in UAE (2018).
- Go-To-Market Models for Beauty Care Business in Saudi Arabia, collaborating with McKinsey & Company (2019).
- Management Profile Check and Investment Advisory for Eastern Tobacco Company in Egypt (2019).
Sami's experiences span various roles in reputable organizations, including his most recent position as an Executive Producer in a freelance capacity, where he has applied his creative skills in media and film production. He has previously served as the Commercial Director at Haleeb Foods Limited, as well as Sales Director and Marketing Manager at Henkel. His foundational roles as Brand Manager at Nestlé and Kraft Foods, coupled with his early career position as an Account Manager at Ogilvy & Mather, demonstrate a rich background in both brand management and advertising.
Leadership Style and Expertise
Sami's leadership style is characterized by his commitment to coaching and developing high-performing teams. He employs participative leadership techniques that foster teamwork, enabling every member to contribute to the organizational goals actively. His extensive background in conflict management empowers him to nurture team dynamics, encouraging collaboration and innovative problem-solving.
In financial management, Sami has demonstrated expertise in P&L management, CNWC management, EBIT improvement, and cost reduction strategies. His strategic long-term planning capabilities and organizational restructuring experience have been pivotal in steering businesses toward consolidated success.
As a marketing manager, he has developed sound brand portfolio strategies, engaged in new product development, and spearheaded innovation processes. The depth of his work in advertising and media further exemplifies his credentials, especially in TV copy development and corporate communications. His hands-on experience in digital and social media management highlights his capability to adapt to modern marketing channels effectively.
Efficiency and Sales Management
Sami has also excelled in managing efficiency and sales operations. He is adept at SKU rationalization, developing pricing strategies, and enhancing BI systems. His strategic oversight of the Sales organization has encompassed distributor and sales operations while formulating effective go-to-market strategies and managing diverse sales channels. His proficiency in trade marketing includes first moment of truth planning and execution as well as shopper and category management, positioning him as an invaluable asset in sales growth initiatives.
Industry Expertise and Impact
With his exceptional breadth of industry expertise, Sami has not only driven success in various product categories but has also illustrated his capability in managing complexities across different businesses. His work history reflects a remarkable blend of commercial acumen, creative marketing insight, and robust leadership skills. With a commitment to results and a forward-thinking approach, Sami Qahar continues to impact organizations positively and is open to independent and freelance business consultancy projects where he can leverage his knowledge and skills in new markets and challenges.