Sami Fishbein

Sami Fishbein is the Founder and Chief Operating Officer of OMie Yoga, where he invented the OMie Yoga Mat and Towel Set. His passion for yoga and problem-solving skills led him to create a revolutionary product that combines a yoga mat and towel into one, addressing the common issue of towel slippage during yoga practice.

Sami's entrepreneurial journey began when he established 'Poppy and Me Enterprises, LLC' with his grandfather, Kenneth “Poppy” Fishbein, to produce and market the OMie Yoga Mat. Through dedication and innovation, Sami has patented his concept, refined his prototype, and aims to mass-produce the mat to help yogis everywhere enjoy a more seamless and zen-like practice.

With a Bachelor's Degree in Mass Communication/Media Studies and Business Entrepreneurship from the University of Southern California, Sami has a strong educational background to complement his professional endeavors. Prior to OMie Yoga, he held roles such as Enterprise Account Executive-Outpost Partnerships at sweetgreen and Application Sales Executive at Oracle, showcasing his diverse skill set and experience in business development and sales.

Currently, Sami Fishbein is fully immersed in growing his OMie Yoga brand, expanding his product line, and marketing the innovative OMie Mat. His unwavering dedication, coupled with the support of his grandfather, fuels his mission to help yoga enthusiasts worldwide enhance their practice with the OMie Yoga Mat.