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Sami ENNAIFER
Branding and e-commerce expertises to lead marketing strategy on global and local environments
Sami Ennaifer is currently the Omnichannel Media & Digital Performance Marketing Director for Europe and the Middle East at SEPHORA. With over 20 years of experience in marketing, media agencies, and media vendors, he has developed expertise in branding and e-commerce strategies that drive marketing initiatives.
Ennaifer has a strong background in performance marketing, focusing on innovative approaches to enhance digital engagement and customer experience. He has actively participated in various industry events, including serving as a jury member for the Digilocales competition, which highlights his commitment to the digital marketing landscape.
His educational background includes studies at a prestigious business school (Ecole Superieure de Commerce), further solidifying his qualifications in the field of marketing and business strategy.12
