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Sameer Mehta
Co-founder @ Ayoohoo - Kid's Health & Wellness
Professional Background
Sameer Mehta is a distinguished Senior Growth Marketing Leader with extensive experience that encompasses a range of pivotal roles across multiple industries. He has a profound understanding of both Product Growth and Business Dynamics, bringing to the table a wealth of expertise in managing P&L responsibilities while demonstrating outstanding stakeholder and team management skills. With a proven track record of leading teams exceeding 50 members, Sameer's leadership and vision have fostered an environment conducive to high-performance growth.
His career features an impressive pattern of strategizing and executing sustainable, high ROI product growth initiatives during both the 0-1 and 1-100 stages of various organizations. This breadth of experience renders him exceptionally adept at navigating the intricacies involved in scaling businesses and optimizing growth potentials.
At Paytm, one of India's largest digital payment platforms, Sameer served as the Vice President of Growth, where he spearheaded the product growth initiatives, particularly focusing on the P2P growth charter for UPI (Unified Payments Interface). His successful leadership resulted in the impactful launch of UPI Lite, which achieved over 5 million activations—a testament to his strategic prowess and operational execution.
Prior to his impactful tenure at Paytm, Sameer was the Head of Growth & Marketing at WealthDesk, a platform innovating in the investment space. There, he was instrumental in establishing the entire growth team and the foundation of growth processes, demonstrating his capacity to assemble and nurture teams focused on driving significant business outcomes.
In addition to his corporate roles, Sameer founded Exegy Consulting, a dynamic digital and growth marketing agency. Exegy Consulting focused on helping clients boost their growth trajectories through effective SEO, performance marketing, and content marketing strategies. Managing global clients with marketing budgets surpassing ₹2 crores per month underscored his capability in handling high-stakes business scenarios.
Before making his mark in the digital landscape, Sameer held the position of General Manager and Vice President at StyleCraze.com (IncNut), which catapulted to a remarkable 25 million monthly unique visits under his leadership. His P&L responsibility for a large team spanning SEO, Social Media, Content, and Sales is reflective of his comprehensive understanding of digital marketing.
Sameer’s initial foray into technology began at CA Technologies, where he led Global Alliances for the Energy and Sustainability Business Unit, focusing on the Go-To-Market (GTM) strategies with various Indian service providers. His foundational experience almost a decade earlier was achieved at SumTotal Systems (now SkillSoft), a leader in Talent Management Software, where he further honed his skills in IT products ranging from Customer Care to Software Engineering roles.
Education and Achievements
Sameer’s academic background is as impressive as his professional journey. He is a proud graduate of the Indian School of Business (ISB), where he completed his Post Graduate Programme in Management (PGPM) with a double major in Strategy & Leadership and Marketing. Couple this with his engineering degree in Computer Science from VTU, and it's clear that he possesses a robust analytical and strategic skill set.
Moreover, to further strengthen his growth and product knowledge, he attended a specialized Product & Growth Bootcamp at GrowthX®, delving deeper into business management and marketing strategies that are vital for success in today’s market landscape.
Sameer’s dedication to personal development and continuous learning is evident in his commitment to acquiring relevant expertise essential for today’s rapidly evolving business environment. His academic achievements combined with his impressive professional background illustrate his unwavering pursuit of excellence.
Notable Achievements
Being an active Angel Investor, Sameer Mehta has made significant contributions to various startups, demonstrating not only his belief in innovation but also his commitment to fostering new talent within the entrepreneurial ecosystem. His investments include GrowthX, Jar, WealthDesk, Chingari, Zimyo, EXPRs, BusinessOnBot, Remedo, Gonuts, Quesba, among others, showcasing a diversified portfolio that spans across various industries.
At Paytm, his legacy includes of orchestrating the successful introduction of UPI Lite—a thriving product that reached over 5 million activations, signifying his integral role in reinforcing the company’s technological advancements in digital payments.
Sameer’s ability to build and scale growth teams is widely acknowledged and respected. His impressive adeptness in developing tailored marketing strategies that drive measurable business results is a testament to his skills and dedication to achieving results that propel businesses forward. Throughout his career, he has consistently demonstrated his capability to achieve substantial growth within diverse environments, denoting his versatility and adaptability—qualities essential for any success-driven leader.
As he continues his journey in the realms of growth marketing and investment, Sameer Mehta remains a potent force in the industry, inspiring those around him and fostering the next wave of innovative talent across various business landscapes.