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    Samantha Waterworth

    Senior Marketing Manager

    Samantha Waterworth is a senior leader with over 5 years of experience in delivering omnichannel customer communications across sales, marketing, and operations in Fintech, Digital Media, Tourism, and Hospitality.

    With a background in both agency and in-house roles, she has worked with renowned B2B and B2C brands like Coca-Cola, Telstra, The Star Entertainment Group, Kayo Sports, and Plenti.

    Drawing inspiration from her long-standing commitment to competitive football, Samantha values teamwork and intelligence in achieving success, echoing Michael Jordan's belief that "Talent wins games, but teamwork and intelligence wins championships."

    She is dedicated to respecting those she works with and is enthusiastic about crafting strategies that help organizations leverage a deep understanding of their brand audience.

    Samantha Waterworth
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    Location

    Sydney, Australia