Samantha Starmer

Samantha Starmer is a seasoned digital transformation executive with a career spanning over two decades, including significant roles at top companies like Amazon, Microsoft, and The Estée Lauder Companies Inc.

With a Master's degree in Information Science from the University of Washington, Samantha has honed her expertise in omnichannel strategy, customer-centered design, and leading innovation in multinational corporations.

Throughout her career, Samantha has excelled in business consulting, organizational development, product management, service design, and creative strategy, always focusing on enhancing customer experiences through technology and data-driven insights.

As a respected industry thought leader, Samantha has shared her knowledge internationally, emphasizing best practices to increase revenue, strengthen brands, and drive customer loyalty.

Samantha's diverse skill set includes proficiency in user experience, agile methodologies, change management, analytics, and business development, resulting in significant achievements such as boosting conversion rates and reducing internal costs for organizations.

Currently serving as SVP Global Digital Product, Experience, and Innovation at The Estée Lauder Companies Inc., Samantha's career highlights also include leadership positions at Capital One, Ralph Lauren, and Razorfish.

Her educational background includes a Bachelor's degree in English Literature and specialized certifications in Content Management, complementing her strategic and creative approach to digital and omnichannel transformation.