Samantha Rothaus

Samantha Rothaus is an experienced attorney specializing in advertising, marketing, media, and entertainment law at Davis+Gilbert LLP. Her practice focuses on balancing legal risk with business objectives for agencies and brands exploring innovative ways to produce and use marketing content.12

Key aspects of Samantha Rothaus's professional profile include:

1. Current Role: Partner at Davis+Gilbert LLP, focusing on Advertising, Marketing, Promotions; Entertainment, Media and Sports; and Intellectual Property.4

2. Expertise:

   • Counseling clients on launching collaborative projects
   • Negotiating talent and production agreements
   • Advising on SAG-AFTRA union obligations
   • Guiding clients through legal requirements for contests and sweepstakes
   • Assisting with contract analyses and intellectual property rights2

3. Approach: Samantha is known for her attentive and practical approach, often getting involved in the earliest stages of a client's project to avoid problems and craft solutions.2

4. Notable Experience:

   • Negotiating with major streaming platforms for creative studios
   • Advising leading advertising agencies on celebrity talent agreements
   • Representing luxury brands in endorsement deals
   • Counseling on high-value worldwide contests
   • Advising on the development of television series based on popular book franchises2

5. Background: Prior to joining Davis+Gilbert, Samantha's practice focused on copyright and trademark litigation, brand protection, and trademark prosecution for entertainment companies, fashion retailers, and consumer brands.1

6. LinkedIn: Her LinkedIn username is samrothaus.3

Samantha Rothaus's expertise spans traditional advertising activities, custom-branded content, co-branded promotional campaigns, sponsored events, influencer engagements, and celebrity endorsements. She also has experience in emerging technologies such as Web3 and generative artificial intelligence.2