Samantha Pokroy

Samantha Pokroy is the Founder and Chief Executive Officer of Sanari Capital, a private equity firm established in 2013 that focuses on investing in growth companies primarily from Africa, especially South Africa. The firm emphasizes regional and global scalability, aiming to unlock business potential through digital and human enablement.14

With over eighteen years of experience in private equity and venture capital across South Africa and the United States, Pokroy has a strong background in the financial sector. Before founding Sanari Capital, she played a significant role in investments at Ethos Private Equity and has also worked in private equity in Chicago, as well as in investment banking and consulting in New York.12

Pokroy holds an MBA with honors from the University of Chicago Booth School of Business, along with a BCom and BA Honours degree in Industrial Psychology from the University of the Witwatersrand. Additionally, she is a CFA Charter Holder and serves as a Director on the board of the Southern African Private Equity and Venture Capital Association (SAVCA).13