Samantha Ogborn

Samantha Ogborn, often referred to as Sam Ogborn, is the Founder and CEO of once + more, a company focused on innovative marketing strategies and supporting female entrepreneurs. She has a rich background in digital marketing, having previously held significant roles at major brands such as Walgreens and Red Bull.

Professional Background

• Early Career: Ogborn began her career in marketing at various agencies, where she developed a keen interest in social media and digital strategy. She worked as a community manager for Walgreens, where she was instrumental in managing their social media presence and engaging with customers online.45

• Leadership Roles: Following her time at Walgreens, she transitioned to roles that included digital marketing management at Red Bull and strategic positions at Razorfish, where she worked with notable clients like Kraft, Nike, and Motorola.6

• Entrepreneurship: In 2020, Ogborn founded once + more, driven by her desire to support female founders and create a company that breaks away from traditional agency models. Her work emphasizes curiosity and adaptability in the fast-evolving landscape of digital marketing.13

• Education and Teaching: In addition to her consulting work, Ogborn serves as an adjunct professor at Miami University, teaching courses on social media marketing and content marketing.6

Podcast Host

Ogborn is also the host of "The Next Big Thing," a podcast that highlights the journeys of female founders and discusses the challenges and successes they face in their entrepreneurial endeavors.1

Contributions to Sustainability

While her primary focus is on marketing and entrepreneurship, it’s worth noting that once + more is also associated with sustainable practices through its connection to initiatives like OnceMore®, which specializes in recycling blended fabrics for a more sustainable textile industry.27

Online Presence

Ogborn maintains an active online presence, sharing insights on platforms like LinkedIn and TikTok, where she engages with over 100,000 marketers through her content creation efforts.65

In summary, Samantha Ogborn is a dynamic figure in the marketing landscape, combining her expertise in digital strategy with a passion for supporting female entrepreneurs and promoting sustainability.