Samantha Montanaro

Samantha Montanaro is a prominent figure in the global cannabis industry, well-known for her leadership and community-building efforts. As the co-founder and CEO of Tokeativity, a world-renowned community and creative agency, she plays a significant role in uniting individuals worldwide around feminism, liberation, normalization, and the plant medicine revolution. With a strong advocacy for social consumption regulations, Samantha established one of the pioneering cannabis consumption event spaces in Oregon, Prism House, shortly after legalization in 2015.

Beyond her contributions to the cannabis sector, Samantha, also known as Mama Sam, is an accomplished songwriter leading Portland-based psychedelic folk pop band, Mama Sam and the Jam. Her diverse interests span from plant medicine, music, and art to urban farming, the psychedelic renaissance, and progressive community culture, all of which enrich her multifaceted endeavors. Samantha's progressive views on drug law reform, education, and urban development have garnered recognition from various reputable media outlets like Forbes, Rolling Stone, and Cosmopolitan, among others.