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Samantha Packard
Product Designer at Major League Baseball
Professional Background
Samantha Packard is a talented and innovative Product Designer at Major League Baseball (MLB), where she is an integral member of the mobile design team. In her current role, she focuses on designing the Ballpark app, enhancing the fan experience for baseball enthusiasts. Samantha's extensive experience in responsive web design for MLB.com further showcases her commitment to delivering a flawless user experience across multiple platforms.
Samantha's work ethos thrives on collaboration, as she engages in direct conversations with Product Owners, Technical Project Managers, and Developers—creating a working environment that fosters open discourse and facilitates rapid prototyping. This synergy leads to more thoughtful solutions tailored to user needs and accelerates problem-solving processes through effective Agile Development practices.
In her role, Samantha takes pride in transforming her designs into interactive prototypes for user testing. This not only optimizes user feedback but also allows her to iterate on her designs effectively, ensuring that the final product aligns with user expectations. She also creates essential UI assets, style-sheets, and revitalizes the look and feel of various products, ensuring they deliver the best possible experience for end-users.
Prior to her current role, Samantha has successfully navigated the realms of freelance web and graphic design. Throughout her career, she has specialized in various design aspects, including logo design, layout, branding, business cards, brochures, and posters, catering to both digital and print media. Her diverse skill set in both design and user experience makes her a reputable figure in the industry.
Education and Achievements
Samantha's educational background is rooted in her artistic pursuits, having studied a Professional Certificate in Graphic Design at 6B Studio, which equipped her with the foundational skills required for her career in design. Additionally, she holds a Bachelor’s degree in Art History from Rutgers University, which complements her design capabilities with a rich understanding of artistic movements and the cultural implications of design.
Throughout her career, Samantha has held several notable positions that have shaped her as a versatile designer. She previously worked as a Graphic Designer at Sam Packard Design Studio and has significant experience with MLB, where she has held multiple roles including Graphic Designer, UX/UI Designer, and now Product Designer. Her work has had a meaningful impact on the branding and visual communication of her projects, allowing her to demonstrate her creativity and technical expertise.
Samantha also has experience working with Zagzig Ltd as a Web Designer and Rapaport as a Graphic and Layout Designer, where she further honed her skills in creating visually appealing layouts and engaging user experiences. In addition, her role as a Social Media and Marketing Manager at Dori Csengeri and her experience in Graphic Design, Marcom, and Social Media at Icebreaker Entertainment Ltd. reflect her well-rounded background and ability to tackle diverse challenges in the design world.
Achievements
Samantha's extensive career illustrates her dedication to the craft of design, with an emphasis on enhancing user experiences and fostering collaboration across teams. As she continues to push the boundaries of design at Major League Baseball, Samantha has solidified her reputation in the industry as a forward-thinking designer who merges creativity with functionality. Her passion for design is evident in her portfolio, which relays her commitment to aesthetics and user-centric solutions.
In recent years, Samantha's work on the Ballpark app has received commendations for its functionality and accessibility, further establishing her expertise in the domain of user experience. Her ability to construct meaningful, interactive prototypes has contributed significantly to MLB's design innovations, making confirmed fans even more engaged with the sport they love.
In summary, Samantha Packard exemplifies a blend of artistic vision and practical design skills, positioning her as a leader in her field. Her collaboration efforts and innovative approach to product design not only elevate Major League Baseball's product offerings but also inspire other designers in the industry to bring their best work to life.