Samantha Mellor is a senior global digital marketing and product leader with a wealth of experience creating audience-centric innovation and developing go-to-market strategies for premier organizations. She is highly skilled in crafting brand narratives, audience measurement, and identifying market talent to build high-performance teams that drive sustainable revenue growth. Mellor has an impressive background of working in top-level executive positions in some of the biggest names in the media and publishing industry, including NBC Universal, Discovery Communications, and Hearst, just to mention a few. As a gifted storyteller and influential leader, she excels in inspiring collaboration across multidisciplinary groups, making her an invaluable asset to any organization she joins. Mellor studied BA, Psychology at Vanderbilt University and is currently a Hearst Lab Scout at Hearst.