Samantha Mellor

Samantha Mellor is currently a Hearst Lab Scout at Hearst, where she plays a role in identifying and evaluating innovative technologies and startups that align with Hearst's strategic interests. She has a background in digital marketing and product development, which supports her contributions to the lab's initiatives.

Education and Career Background

Samantha studied Psychology at Vanderbilt University, which provides her with insights into consumer behavior and team dynamics. Her professional experience spans various roles in digital strategy and marketing, particularly within the media and hospitality sectors. Prior to her current position, she has held significant roles that emphasize her expertise in fostering relationships and enhancing user experiences.1

Professional Skills

• Digital Marketing: Leveraging her understanding of consumer psychology to drive effective marketing strategies.
• Product Development: Involvement in creating and refining products that meet market demands.
• Interpersonal Relationships: A focus on building strong relationships within teams and with clients, crucial for collaborative success in any organization.12

Samantha's LinkedIn profile showcases her professional journey, highlighting her commitment to innovation and strategic growth within Hearst and beyond.3