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Samantha Lim
Building innovative Web2 and Web3 gaming solutions for brands
Samantha Lim is the Senior Vice President of Gaming Strategy and Innovation at Publicis Media. In her role, she focuses on the growth of intrinsic in-game advertising and the overall development of advertising strategies within the gaming sector. Lim has highlighted the current state of the video game ad market as "not very mature" but growing, with more advertisers showing interest in exploring this channel, although many are still cautious about brand safety and integration challenges.1
Lim has been vocal about the need for standardization in the gaming advertising space, emphasizing that both advertisers and the industry must agree on methodologies and buying standards to facilitate more effective advertising strategies. She has noted that recent developments, such as the increasing interest from console manufacturers like Sony and Microsoft in monetizing free-to-play games with ads, are paving the way for more ad dollars to enter the gaming sector.1
Her expertise lies in navigating the complexities of in-game advertising, where she aims to create opportunities that resonate with gamers while also meeting advertisers' needs.1
