Samantha Lawson

Samantha Lawson is a seasoned professional with over 15 years of experience in leading new venture builds, disrupting traditional business models, and developing emerging technology solutions. She has a proven track record of creating A$1.5bn+ in value across various industries.

Samantha is passionate about guiding executive teams and boards in making strategic decisions, investing in technology-enabled businesses, resolving complex operational challenges, and building high-performing teams for exceptional results.

Her skills and interests encompass technology, venture building, strategic design, growth and business strategy, innovation, commercialization, entrepreneurship, investing, product development, FinTech, finance, marketing, retail, consumer goods, and healthcare.

She holds a Master of Business Administration (MBA) from INSEAD and a Bachelor of Arts in Media and Communications (Psychology) from the University of Sydney.

Samantha Lawson has held key positions such as Chief Operating Officer at Oxford VR, Advisor at Silicon Quantum Computing Pty. Ltd., Chief Business Officer at Oxford VR, Non-Executive Director at Silicon Quantum Computing Pty. Ltd., General Manager Strategy & Innovation at Commonwealth Bank, Director at Faethm, Head of Store Transformation at Helloworld Limited, Project Leader at The Boston Consulting Group, Founder of Lawson Communications, and Account Director + Project Manager at LDR London.