Samantha Lawson

Samantha Lawson is the Vice President of Digital & AI at Optus, a major telecommunications company in Australia.12 She joined Optus in April 2023, taking on a leadership role in the company's digital and artificial intelligence initiatives.6

Professional Background

Samantha has extensive experience in technology-driven businesses, with a focus on using cutting-edge technology to create positive impacts. Her expertise spans several areas:

• Product development
• Artificial intelligence
• Digital strategy
• Marketing
• Emerging technologies

Prior to joining Optus, Samantha held leadership positions at other companies:

• Chief Operating Officer and Board Director at Oxford VR4
• Roles at BCG, FaethmAI, and Helloworld Travel1

Current Role at Optus

As VP Digital & AI at Optus, Samantha leads a team of over 80 people.6 Her responsibilities likely include:

• Overseeing digital transformation initiatives
• Developing and implementing AI strategies
• Enhancing customer experience through digital channels
• Driving innovation in telecommunications services

Public Presence

Samantha is an active professional in the technology and telecommunications space:

• She has been a speaker at industry events, such as HolonIQ's Health Tech conferences3
• Her LinkedIn profile (username: samanthalawson) showcases her experience as an executive, COO, and board director5

Samantha Lawson's role at Optus positions her at the forefront of digital and AI advancements in the telecommunications industry in Australia.