Samantha Kwan

Samantha Kwan is the Chief of Staff at KittyKat, with a robust background in integrated marketing and sales enablement. She has over 12 years of experience in both B2B and B2C sectors, which includes roles at major companies such as Meta and Facebook.

Professional Background

• Current Role: Chief of Staff at KittyKat
• Previous Experience:
  • Global SMB Marketing Manager, Revenue Channels at Meta (July 2020 - Present): Responsible for creating global campaigns for small business advertising solutions across Meta platforms.
  • Regional Brand Programs Manager, APAC at Facebook (October 2018 - November 2020): Focused on developing and executing scalable marketing programs across the Asia-Pacific region.
  • Regional Marketing and Partnerships Manager, APAC at ofo (May 2018 - July 2018).
  • Regional Marketing and Business Development at Unilever International (March 2017 - April 2018): Worked on launching new brands in several Southeast Asian countries.

Education

Samantha Kwan graduated from Singapore Management University, where she developed her foundational skills in marketing and business strategy.

Additional Roles

In addition to her work at KittyKat, she is involved in various initiatives, including:

• Advocate at Agathos: Advising on marketing and social media for a donation-based crowdfunding platform.
• Founding Member and Marketing Lead at Her Life Ally: A technology platform aimed at supporting women facing adversity.

Her diverse experience and leadership roles highlight her expertise in marketing strategy and business development, positioning her as a significant player in her field.1