Samantha Kris

Samantha Kris is a prominent figure in the field of leadership and organizational culture, currently serving as the Head of People and Culture at Goalcast, a leading media company focused on personal development and empowerment. Her extensive background includes roles as a keynote speaker, best-selling author, and change management practitioner.

Professional Background

Samantha's career began in a unique direction as an addictions counselor, but she quickly transitioned into various roles that leveraged her skills in marketing and leadership. She has held significant positions at Goalcast, including:

• Head of People and Culture (January 2021 - October 2022): In this role, she was instrumental in transforming the company's recruitment strategy by applying marketing principles to attract top talent, contributing to Goalcast's recognition as one of Canada's fastest-growing companies.1
• Head of Reputation (October 2022 - May 2023): This position allowed her to focus on enhancing Goalcast's corporate image through strategic alliances and media relations.1

Prior to her tenure at Goalcast, Samantha worked as the Director of Employee Engagement & Internal Communications at Coveo, where she developed initiatives to enhance employee experience and engagement.1

Achievements

Samantha is known for her impactful TEDx talk titled "Setting Goals That Matter," which has garnered significant attention and is recognized as one of the top talks on goal setting globally. She also authored a best-selling book that outlines her proprietary goal-setting methodology, the REAL goal methodology™, which has been adopted by individuals and organizations worldwide.12

Current Endeavors

Beyond her role at Goalcast, Samantha has launched The Liminal Leader, a service suite aimed at helping individuals and organizations navigate change and improve their leadership capabilities. Her work emphasizes personal reinvention and effective communication strategies within corporate environments.12

Samantha Kris continues to be a thought leader in her field, advocating for innovative approaches to leadership and organizational culture while empowering others to achieve their personal and professional goals.