Samantha Kipury

Samantha Kipury is a seasoned professional with over ten years of experience in Integrated Marketing Communications. She has a strong track record of leading agency teams in crafting impactful communication strategies that engage consumers and drive positive outcomes for clients.

Samantha has worked with a diverse portfolio of global and local brands, including key players like Coca Cola, Beiersdorf, Diageo, Safaricom, and MasterCard. Her experience ranges from managing markets in Sub Saharan Africa to overseeing multiple regions across the continent.

As the founder of Carat in 2010, Samantha has successfully expanded the agency to a team of over 100 professionals. She has a particular knack for business development and fostering mutually beneficial partnerships while excelling in the digital and creative realms.

Samantha holds a Bachelor of Commerce (BCom) degree with a focus on Marketing from Monash University.

Her career progression includes roles such as Managing Director Kenya, Media Director Kenya, East Africa Coordinator, and Media Manager at respected organizations like Carat and Mediacom.

Driven by a passion for finding innovative solutions and building trusting relationships, Samantha Kipury is a dynamic leader in the marketing and communications industry.