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Samantha Kaplan
Product Manager
Professional Background
Samantha Kaplan is a well-rounded professional with deep expertise in product management and sales, complemented by extensive academic training in sociology, marketing, and data science. Her career journey has been marked by a series of impactful roles in diverse industries, reflecting her adaptability and eagerness to learn.
Samantha began her career as a Summer Associate at UBS Wealth Management, where she gained foundational experiences in financial services. Following this role, she worked as a Summer Associate at Bunk1.com and ClearCare, where she deepened her understanding of business operations and customer engagement. Her tenure at these firms equipped her with practical skills that would serve her future endeavors well.
She transitioned into corporate sales at Bitly, first as an Enterprise Solutions Specialist and later as a Corporate Sales Specialist. In these capacities, she honed her sales acumen and developed a knack for understanding customer needs, enabling her to tailor solutions that maximize client satisfaction. This experience was instrumental in shaping her approach as she moved into product management roles.
Serving as a Product Specialist at AbleTo Inc. and later as a Product Manager of New Verticals at Match, Samantha successfully combined her skills in marketing and management with her passion for delivering impactful products. Her commitment to product excellence and strong analytical skills shone through during her time as a Data Product Manager at Cherre, where she leveraged data-driven insights to optimize product strategies.
Currently, Samantha is actively pursuing opportunities in the events industry. By seeking to expand her knowledge in this sphere, she aims to build upon her diverse skill set while contributing to innovative event experiences. Her proactive approach and dedication to continuous improvement underline her professional ethos, making her a strong candidate in any dynamic work environment.
Education and Achievements
Samantha Kaplan's educational background is just as impressive as her professional experience, with a degree from Syracuse University College of Arts and Sciences where she majored in Sociology and minored in Marketing from the Martin J. Whitman School of Management. This unique combination has equipped her with a solid understanding of human behavior and effectively conveying marketing messages.
She further expanded her business expertise with a Bachelor's Degree in Marketing/Marketing Management from Emory University's Goizueta Business School, a program renowned for its rigorous academics and focus on real-world applications of marketing principles.
Additionally, Samantha had the opportunity of an exchange program at The Hong Kong University of Science and Technology, where she studied Business Administration and Management with a particular focus on marketing. This international exposure has enriched her cultural competence and adaptability in varied business contexts.
To enhance her analytical skills, she also completed a Data Science Certificate at Columbia Engineering. This program equipped her with essential quantitative skills, enabling her to make data-informed decisions—a crucial competency in today's data-driven world.
Notable Achievements
Throughout her career, Samantha has achieved considerable recognition for her work. From her early days as a Summer Associate to her roles in product management and sales, she has consistently delivered results that not only meet but often exceed expectations. Her roles at companies like Match and Bitly reflect a commitment to achieving operational excellence and fostering collaborative environments where innovation thrives.
Samantha’s analytical skills culminated in her work as a Data Product Manager at Cherre, where she applied her data science training to improve product offerings, making them more aligned with market demands. Her experience in product management has equipped her with the ability to build strategies that resonate with consumers, a talent she is eager to apply in the events industry as she works towards redefining the event experience.
Achievements